Lab Director

Yuyu is an Assistant Professor of Marketing at the University of New Brunswick’s Faculty of Management. Her research examines human-AI interaction and collaboration, consumer psychology, and human-AI relational dynamics in emerging technologies.

Graduate Student | Master in Interdisciplinary Studies

Chenzhao’s academic background in education and psychology, combined with several years of professional experience in high-engagement, people-centered roles, provides a strong foundation for studying human-AI collaboration, particularly how users build trust, interpret automated decisions, and engage with intelligent systems in real-world contexts. These complementary perspectives strengthen her communication, analytical, and decision-making skills, and together inform her research on designing more intuitive, transparent, and trustworthy human-AI collaboration strategies for autonomous systems.

Undergraduate Research Assistant | Bachelor in Business Administration

Leslie Nghiem is an undergraduate student on her final year honouring in Marketing with a Minor in Psychology. Leslie's expertise focuses on digital marketing communications with experiences in graphic design, UI/UX design; combining with the research and analyzing skills from Psychology background provides a more in-depth perspectives in consumer behaviour and marketing persuasion. Her experiences with AI research include academic research projects and the examine of artificial intelligence in the evolution of marketing campaigns.

Undergraduate Research Assistant | Bachelor in Business Administration

Sneha is an undergraduate business student specializing in International Business and Marketing, with experience in social media marketing, marketing operations, and organizational research. She has worked on academic and applied projects examining marketing communications and consumer behavior across diverse organizational contexts. Drawing on her training in marketing analytics and strategic decision-making, Sneha brings a people-centered and data-informed perspective to business challenges, with a strong interest in responsible and inclusive marketing practices.