Lab Director

Yuyu is an Assistant Professor of Marketing at the University of New Brunswick’s Faculty of Management. Her research examines human-AI interaction and collaboration, consumer psychology, and human-AI relational dynamics in emerging technologies.

Graduate Student | Master in Interdisciplinary Studies

Chenzhao’s academic background in education and psychology, combined with several years of professional experience in high-engagement, people-centered roles, provides a strong foundation for studying human-AI collaboration, particularly how users build trust, interpret automated decisions, and engage with intelligent systems in real-world contexts. These complementary perspectives strengthen her communication, analytical, and decision-making skills, and together inform her research on designing more intuitive, transparent, and trustworthy human-AI collaboration strategies for autonomous systems.

Undergraduate Research Assistant | Bachelor in Business Administration

Leslie Nghiem is an undergraduate student on her final year honouring in Marketing with a Minor in Psychology. Leslie's expertise focuses on digital marketing communications with experiences in graphic design, UI/UX design; combining with the research and analyzing skills from Psychology background provides a more in-depth perspectives in consumer behaviour and marketing persuasion. Her experiences with AI research include academic research projects and the examine of artificial intelligence in the evolution of marketing campaigns.